CJAM has been shortlisted for a CIPR PRide Award, for its 2016 Don’t chance it, Check it campaign for TyreSafe, a longstanding association client. Organised by the Chartered Institute for Public Relations, the CIPR Awards recognise the outstanding work agencies have been delivering for clients and employers across the country.
You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.
CJAM has welcomed a new press/communications specialist to join its team of dedicated business and marketing professionals.
Leading Colchester-based marketing agency CJAM is on the hunt for a talented PR professional to join our growing team. The successful candidate will have excellent communication skills, verbal and written, and at least five years’ experience in PR or journalism.
You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.
We read some interesting outsourcing news this week: a Bristol-based firm, Alago, is thriving while outsourcing every element of its business. The firm sells heated gloves for sport and leisure and has distributors in five countries, but employs just person – its founder Tony Curtis. He actively outsources everything from research and development through to design, manufacturing, warehousing, distribution, accounting and of course marketing. Even the company address is virtual, and a telephone answering company responds to calls.
Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as is gathering smart data to demonstrate positive outcomes.
Outsourcing has become essential to many businesses over the past 20 years, and particularly in recent times with employers often tending to favour outsourcing over engaging full-time staff. Associations typically outsource membership management, administration, marketing and accounting functions to specialists, freeing up in-house resource to develop strategy, plan for future events and address policy matters.
More than 300 association executives from around the world took part in a full day of professional development and networking at this month’s 10th IMEX Association Day in Frankfurt. Delegates stepped back from day-to-day business to discuss future strategies and current challenges with their peers and senior industry leaders. The newly designed programme of events featured various ‘deep dive’ and workshop sessions, covering issues such as trends in technology, the meaning of community in the 21st century, managing change and sustainability as a driver for success.
Ann Nichols of the Guardian writes ‘ small organisations are adopting a range of techniques to get their message across’ CJAM specialises in supporting Association, Charity and Business clients with Marketing Communications.
Managing communications for a small charity requires multi-skilled people who can create marketing and PR campaigns, engage with stakeholders, produce e-bulletins, develop websites, deal with journalists, manage events, as well as being a whizz at social media. Most of the bigger charities have large communication teams of 30 staff or more who collectively posses these skills. But for small charities the picture is very different.
About 85% of UK charities are classified as ‘small’ or ‘micro’, with an annual income of less than £500,000 a year. I wanted to find out how these small charities manage their communications. Do they employ staff with skills in marketing and public relations? Do they rely on volunteers? Or do they manage with no communications support at all?