The CJAM membership and association management team worked on behalf of a client to reinvent and adjust the membership offering resulting in a 41% increase in six months. The success of this membership drive was even more impressive in light of the impact of the pandemic on the industry in question, and happened without reducing membership prices.
The Clinical and Contract Research Association (CCRA) has announced the launch of affiliate membership package.
Kelly Baker, the new president of the UK chapter of the International Special Events Society (ISES), has vowed to increase membership during her year at the helm.
Ahead of the 2015 event, taking place at Olympia London on 18-19 February, International Confex has confirmed partnerships with the International Special Events Society (ISES) and the HBAA.
The Association of Event Venues (AEV) has added arena: stadiummk and Kent Event Centre to its membership.
In the all important drive to engage with members and improve member retention, e-marketing is proving to be an essential tool. Keeping members informed of key activities, relevant legislation, industry events and of course, member benefits, is an efficient and cost effective way of reinforcing the value of membership.
Social media is fast becoming one of the most important forms of sparking interaction among members. The greater the opportunity for members to share information and best practice, the more value they derive from their membership. We are consistently noting a strong interest in association LinkedIn groups, as professionals embrace the concept of sharing and discussing ideas and challenges more openly. Meanwhile, Twitter remains an important means for disseminating news, valuable tips and advice.