Developing a good story
You can’t underestimate the power of a good story. A well told story can really grab the attention of your audience, capturing their imagination and influencing their perceptions.
Does Member Engagement = Member Satisfaction?
This is just one of the questions to be answered at the 13th annual MemCom conference and awards to be held on May 9th in central London. Some 200 membership marketing delegates from professional bodies, sport and recreation organisations and charities will hear cutting edge presentations, enjoy debate and celebrate achievement at the MemCom 2013 membership marketing awards.
Introducing #MembershipMonday
CJAM is pleased to announce the launch of #MembershipMonday, a rapid and efficient way to engage with members. Using the new hashtag, we hope to encourage membership organisations and associations throughout the country to discuss their challenges and share best practice examples. Every Monday, we’ll invite membership organisations to interact and provide hints, tips and advice from our association management and marketing specialists.
Outsourcing offers cost-effective means of growing a business
We read some interesting outsourcing news this week: a Bristol-based firm, Alago, is thriving while outsourcing every element of its business. The firm sells heated gloves for sport and leisure and has distributors in five countries, but employs just person – its founder Tony Curtis. He actively outsources everything from research and development through to design, manufacturing, warehousing, distribution, accounting and of course marketing. Even the company address is virtual, and a telephone answering company responds to calls.
Online mapping website aims to help shoots improve their management
The British Association for Shooting and Conservation has launched a unique online mapping system which will revolutionise the way its members manage and develop their shoots.The new tool will also transform shooting’s contribution to conservation, the organisation says.
The benefits of public speaking
Association professionals are often called upon to speak at events. While it can be intimidating, public speaking is a highly valuable skill to possess, and those who learn to leverage it effectively will often establish themselves as experts or thought leaders, which in turn helps to grow membership and raise the profile of their organisation.
Fundraising through iPads reaches new levels of sophistication
Raising funds for charity via iPads has hit the news pages again this summer as Fundraising Initiatives launched its new mobile-optimised, face-to-face fundraising solution to a packed audience of third sector professionals at the National Convention 2012. More than 2,000 delegates gathered to hear the latest in best practice techniques, with raising funds through iPads a hot topic of conversation.
How much does the voluntary sector contribute to employment – and where are these jobs located?
The third sector not only provides services and harnesses voluntary action, but also employs a growing number of people. There is growing interest, from government and elsewhere, in the contribution that voluntary organisations make to society and communities – and this includes their contribution to paid employment. New TSRC research has been examining this contribution, estimating the number and distribution of people working in the voluntary sector using data from the National Survey of Third Sector Organisations (NSTSO 2008) in England.
Measuring the value of social media
Monitoring social media campaigns is vital to managing reputation and gaining meaningful business and brand insights. How best to measure the value of these campaigns is a hotly debated subject among PR and marketing professionals, particularly when it comes to securing support from senior management. Defining clear business and marketing objectives is therefore essential, as is gathering smart data to demonstrate positive outcomes.
Government sets out proposals to amend Equality Act 2010
As part of its commitment to ease the burden of regulation on businesses, the Government has launched two consultation documents on proposals to remove certain provisions in the Equality Act 2010. There are three specific statutory provisions under the spotlight.
The first proposal is to remove the provision in the Equality Act 2010 which make employers liable for repeated discriminatory harassment of their employees by external third parties over whom they do not have direct control, such as their customers, clients or suppliers, where inadequate steps have been taken by the employer to prevent the harassment (section 40(2) to (4) of the Act). However, repealing this provision would not affect the other avenues of legal redress which an employee may potentially use if subjected to conduct that would count as third party harassment, for example, a constructive dismissal claim (where the employer has breached the implied term of mutual trust and confidence by failing to take steps to protect the employee from the offensive behaviour) or a personal injury claim (where personal injury has been suffered by the employee as a result of the harassment). In addition, if the reason for the employer’s inaction is itself related to a protected characteristic covered by discrimination law (sex, race, etc.) that can still constitute unlawful harassment even if this provision is repealed. That consultation closes on 7 August 2012.