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Outsourcing offers cost-effective means of growing a business

We read some interesting outsourcing news this week: a Bristol-based firm, Alago, is thriving while outsourcing every element of its business. The firm sells heated gloves for sport and leisure and has distributors in five countries, but employs just person – its founder Tony Curtis. He actively outsources everything from research and development through to design, manufacturing, warehousing, distribution, accounting and of course marketing. Even the company address is virtual, and a telephone answering company responds to calls.

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The benefits of public speaking

Association professionals are often called upon to speak at events. While it can be intimidating, public speaking is a highly valuable skill to possess, and those who learn to leverage it effectively will often establish themselves as experts or thought leaders, which in turn helps to grow membership and raise the profile of their organisation.

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Is it time to consider outsourcing?

Outsourcing has become essential to many businesses over the past 20 years, and particularly in recent times with employers often tending to favour outsourcing over engaging full-time staff. Associations typically outsource membership management, administration, marketing and accounting functions to specialists, freeing up in-house resource to develop strategy, plan for future events and address policy matters.

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Tenth European Association Day hailed a success

More than 300 association executives from around the world took part in a full day of professional development and networking at this month’s 10th IMEX Association Day in Frankfurt. Delegates stepped back from day-to-day business to discuss future strategies and current challenges with their peers and senior industry leaders. The newly designed programme of events featured various ‘deep dive’ and workshop sessions, covering issues such as trends in technology, the meaning of community in the 21st century, managing change and sustainability as a driver for success.

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Social media encourages interaction among members

Social media is fast becoming one of the most important forms of sparking interaction among members. The greater the opportunity for members to share information and best practice, the more value they derive from their membership. We are consistently noting a strong interest in association LinkedIn groups, as professionals embrace the concept of sharing and discussing ideas and challenges more openly. Meanwhile, Twitter remains an important means for disseminating news, valuable tips and advice.

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