Does Member Engagement = Member Satisfaction?

This is just one of the questions to be answered at the 13th annual MemCom conference and awards to be held on May 9th in central London. Some 200 membership marketing delegates from professional bodies, sport and recreation organisations and charities will hear cutting edge presentations, enjoy debate and celebrate achievement at the MemCom 2013 membership marketing awards.

The main theme will be ‘Growing and sustaining memberships – learning from the commercial sector’. Speakers include Anne Godfrey, Chief Executive of the CIM; Matt McDermott, Sales and Marketing Director, RICS UK and Tony Lewis, Head of Member Marketing at The Caravan Club. Results of a membership body survey on ‘Member engagement’ will also be presented. The conference will be chaired by Linda Stranks, Marketing and Membership Director at The British Dental Association.

There are two other alternative streams: one entitled ‘International – Growing memberships, Education and Training’, and the other ‘Technology solutions that are driving membership development’. This session includes results from two key surveys/white papers: ‘Trends in member communication’ and ‘Optimising mobile for membership bodies’. The exhibition running alongside the conference will include headline sponsors Excitation and Deeson Member Communications.

At the awards lunch, category winners will be announced including Membership Marketing Team of the Year, Best Membership Website, Best Magazine, Most Innovative Use of Technology and lots more. Delegate organisations range from the Musicians’ Union to the Market Research Society and from the Royal Academy of Dance to the Royal Society of Chemistry.

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