Online marketing – a cost-effective approach

In difficult economic times online marketing provides a cost-effective way to reach customers.  Digital marketing has become one of the most powerful and effective tools for many of CJAM’s clients. As part of an integrated association and not for profit management solution or as a stand alone service, our digital marketing platforms can help you achieve a wide range of marketing objectives including accurate segmentation and targeting, increased brand awareness or customer relationship development.

Our digital solutions are much more cost effective than traditional direct marketing and provide accurate, instant feedback helping you to constantly tailor and improve the effectiveness of campaigns.

Business Link have four new guides that provide advice on how search marketing can help drive customers to your website, how Web 2.0 technology can help build an online community around your brand, and how online networking can provide an alternative to more traditional forms of business networking.  Contact our management team at CJAM and let us help you make the most of digital marketing.

Search engine optimisation

Increasingly customers search online to find the products or services that they require. This guide provides practical steps to ensure that your website appears prominently on search engines. 

Pay per click advertising

Pay per click (PPC) advertising lets you target potential customers actively searching the web for the products or services you offer. This guide describes how PPC advertising works and how you can improve advert rating and convert targeted traffic into actual sales.

Web 2.0: a guide for business 

The way that customers are using the internet is changing. Online content has become richer and more social. This guide outlines how you can use Web 2.0 technology to help build brand awareness and reach customers more effectively.

Online networking 

Traditional networking events are increasingly giving way to online alternatives. This guide will give you a better understanding of how online networking has evolved and how your business can use it to gain a commercial advantage.